On 12th May, the International Casting Directors Association (ICDA) officially launched its new guidelines on the use of artificial intelligence in casting during the Festival de Cannes, to address the growing ethical, creative, and professional challenges posed by the increasing use of AI within the casting industry. Developed in response to the rapid expansion of Continue reading
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ICDA Statement on the Use of AI in Casting
The ICDA emphasises that while AI can streamline casting processes, it should never replace human expertise. They advocate for ethical data use, actor protection, and transparency, urging strict regulations to uphold casting integrity and professionalism. Continue reading
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